Episode 150

Why Having a Niche Is Important for Job Hunters (Ep 150)

In this episode, I discuss why it’s essential to find your niche and the common misconceptions about niching down that we need to debunk so you can get your next job faster.

If you believe you are a generalist without a specific niche, unique industry expertise, sector expertise, or deep knowledge of a particular area, you're not alone. Many executives believe they are generalists, and they may even announce that on their LinkedIn profiles and resumes, which is a big mistake! 

Every recruiter who has been a guest on this podcast de-bunks this myth that it’s better to be a generalist than an expert. Every single one of them has encouraged you, listeners, to find your expertise and flaunt it.

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Timestamps to guide your listening:

  • 02:00- The importance of niching down and finding your expertise.
  • 08:25 - Niching down means limiting the jobs you can apply for. 
  • 10:04 - You have to niche down to a specific group of companies or jobs.
  • 16:52 - You have to niche your entire business

Links mentioned in this episode:

About the host, Renata Bernarde

Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. 

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About the Podcast

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The Job Hunting Podcast

About your host

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Renata Bernarde

I'm Renata Bernarde, a former CEO and senior executive, now dedicated to helping professionals succeed in advancing their careers. I believe that you can have the best career. One that satisfies your financial and personal needs, brings you joy, and adds value to your life.
I designed career services that can meet your needs and your budget. So, if you're a seasoned professional at a career crossroads, seeking to align your next job with your life's purpose, then let's redefine your career path together and turn aspirations into achievements. Are you ready? Let's embark on this journey together.

Warm regards

Renata Bernarde