Episode 90
The Changing Role of Sales: Purpose, Burnout, and Building Partnerships - with Peta Sitcheff (Ep 90)
I believe that two of the most transferable skills are management and sales. Still, professionals turn their noses to both. Management has been superseded by leadership. However, it’s so much easier to explain management experience than leadership style or outcomes. As for sales, so many corporate professionals opt out of sales jobs, not understanding that, as business growth professionals, sales executives are a much needed and indispensable group than their counterparts in business support functions.
About our guest, Peta Sitcheff:
Today, Peta inspires teams & grows business. As a consultant, she chooses to work with clients who would benefit most from her Sales leadership. Supporting organizations to discover opportunities in unchartered waters & sales professionals to be courageous. You can connect with Peta on her Instagram or LinkedIn
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Timestamps to guide your listening:
- 08:23 - Peta starts selling Viagra
- 16:44 - Can Peta transfer her skills: Renata brainstorms other industries for Peta
- 19:08 - Peta never uses the word sales. Peta is in partnership and commercial growth.
- 24:29 - When salespeople help professionals learn and innovate
- 27:19 - When salespeople need to rethink their purpose: The short term purpose of sales KPIs
- 28:34 - When sales pay so well, it’s hard to leave: Peta burns out
- 40:10 - Sales professionals impacted by the pandemic
- 45:13 - Sales = Commercial Growth
- 47:42 - Strengths: Be careful what you’re good at
Links mentioned in this episode:
- Reset Your Career
- Peta’s Sitcheff’s book, My Beautiful Mess
- Episode 89 - Five Strategies to Manage Your Current Awful Job While You Look For Another
- Defining You: How to Profile Yourself and Unlock Your Full Potential, by Fiona Murden
- Peta's articles on Thrive Global
About the host, Renata Bernarde
Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress.
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