Episode 340
Career Visibility Without Becoming a LinkedIn Influencer
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The people deciding your next role form an opinion about you before you ever apply. This conversation shows you how to shape it.
My guest is Vanessa Errecarte: marketing lecturer at the UC Davis Graduate School of Management, consultant, and author of Valuable and Visible. She created one of the only for-credit MBA courses in personal branding in the United States, and she has a message for every senior professional who was taught that great work speaks for itself: the market stopped listening to silent excellence.
We talk about why decades of strong work can disappear from view after a redundancy, how recruiters and hiring managers now discover senior candidates before a resume is ever read, and what separates real authority from empty visibility on LinkedIn. Vanessa explains why the advice to simply post more backfires, and why helping people publicly beats talking about yourself.
You will also hear the practical layer: her formula for introducing yourself so people remember you, the difference between an influencer's job and yours, what AI can and cannot do for your thinking, and a minimum viable personal brand that takes 1 to 3 hours a week, starting with one LinkedIn post.
In this episode, career coach Renata Bernarde and UC Davis marketing lecturer Vanessa Errecarte argue that personal branding is about creating value for others rather than promoting yourself: senior professionals get remembered, referred, and recruited when they publicly help their audience solve problems, because visibility without earned trust produces no career results.
Your one thing this week: write one LinkedIn post using Vanessa's formula. Open with a short personal story, connect it to why it matters, then teach a framework of three to five steps your peers can use.
As I say at the close of this episode, your expertise can be recognized, remembered and recommended through a little bit of work on your part. Subscribe so next week's episode finds you.
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Timestamps to guide your listening:
- 00:00 Introduction to Personal Branding and Visibility
- 03:06 The Shift in Career Progression and Recruitment
- 05:55 The Importance of Genuine Authority in Visibility
- 09:08 Navigating Personal and Professional Branding
- 11:52 Building Trust Through Value
- 15:03 Leveraging Personal Stories for Professional Growth
- 17:46 The Role of AI in Personal Branding
- 20:56 Overcoming the Visibility Trap
- 23:57 The Challenge of Authenticity in Online Presence
- 27:33 Creating Engaging Content
- 28:30 The Impact of Viral Posts
- 29:04 Building Trust and Authenticity
- 31:57 Navigating Job Transitions
- 36:06 Minimal Visibility Strategies
- 39:31 Consistency in Personal Branding
- 43:24 Leveraging Different Platforms
- 46:17 The Human Element in Online Engagement
- 50:11 The Importance of Real-Life Connections
Links mentioned in this episode:
About the host, Renata Bernarde
Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress.
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